Redefining Dog Care Through Purpose and Innovation.

We combine smart technology with a deep understanding of dogs' needs to deliver care that's proactive, reliable, and built with heart.

The BAREL Name: Inspired by Purpose.

The iconic St. Bernard with a barrel around its neck is actually a myth created by a painter. According to the story, the barrel held brandy to warm those stranded in snowstorms while they awaited rescue. Though fictional, the symbolism endures — representing loyalty, protection, and the instinct to help those in need.

At BAREL™, we carry that same spirit forward — using smart technology to protect, support, and care for the dogs who mean the world to us.

Our Vision

Care That Includes All

We design our technology to support every dog — from beloved pets to dedicated service dogs — with smart, reliable care.

Our mission is to strengthen the bond between dogs and their humans through cutting-edge technology.

Where advanced tech meets everyday companionship. Whether your dog is a service dog, city companion, or weekend adventurer, BAREL™ monitors their well-being and gives you peace of mind.

Active lifestyle with BAREL

Leadership

Mona Mitchell

Mona Mitchell

Founder & CEO
David Mitchell

David Mitchell

Co-Founder
Pete Masalin

Pete Masalin

Sarah Bettencourt

Sarah Bettencourt

Advisory Board

Gordon Shields

Gordon Shields

Ross Jatou

Ross Jatou

Shelley Morris

Shelley Morris

Get in Touch!

For press inquiries, partnership opportunities, or investor relations, we'd love to hear from you.

david.mitchell@mybarel.com